Market Development
We help identify priority customers, sharpen your route to market and build the relationships that support growth.
A clearer path from technology to adoption.
We help biotech and emerging healthtech companies find the right markets, build partnerships and put AI to practical use. We work directly with your team to solve complex commercial questions, teach everyday use of AI systems and help manage AI implementation with technology partners around your business objectives.
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Want to know more?
The four people you work with
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Matt Long
CEO, co-founder
Commercial leadership in healthcare informatics and connected care, at Philips and early-stage companies.
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Mike Springer
Co-founder
Enterprise sales, business development and executive relationships across digital health.
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Roger Schaller
Principal
Executive leadership, business development and go-to-market execution in biotech, with board and advisory experience.
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Jeff Schaller
Principal
Commercial strategy, analytics and product systems, applied to go-to-market decisions.
Three ways we work
If one of these sounds like where you are, it is probably worth a conversation.
AI Education and Implementation Support
We teach teams to use AI in their everyday work and help manage enterprise implementation, from partner selection to progress against business objectives.
Strategy and Partnerships
We work through complex commercial decisions and develop partnerships around your priorities and the people your solution can serve.
From promising technology to practical progress
YOUnified Health™ works with biotech and emerging healthtech companies navigating growth, adoption and the practical use of AI.
We bring commercial experience to the decisions ahead: who to serve, how to reach them and which partnerships can help. Alongside that work, we teach teams how to use AI systems and help manage broader implementation, working with technology partners to keep delivery aligned with business objectives.
Between us, our backgrounds span major healthcare technology vendors, digital health platforms, health-system relationships and life-science commercialization. Each of us brings a different part of that picture.
How we move your work forward
01 · Entering a market
Market Development
We work alongside biotech and emerging healthtech teams to identify priority customers, understand buying decisions and build a practical route to market.
We begin by understanding your goals, your solution and the decisions ahead. From there, we shape the right approach together, with a scope and working arrangement suited to your stage and priorities.
Together, we turn those priorities into customer conversations, relevant introductions and a focused plan your team can act on and refine.
02 · Putting AI to practical use
AI Education and Implementation Support
We teach teams how to use AI systems in their everyday work, grounded in their roles and business priorities. We help people build practical skills and identify where these tools can support the work they already do.
When broader implementation makes sense, we help manage the process: clarifying business objectives, selecting technology partners where needed and working directly with those firms throughout implementation. We keep the work aligned with your priorities and help assess progress against the business outcomes you need.
03 · Choosing a path forward
Strategy and Partnerships
We help your team work through questions about positioning, market priorities and adoption. Together, we turn complex choices into clear decisions and practical next steps.
We identify where complementary solutions, channels and established relationships can support your goals, then help develop partnerships with a clear purpose and shared priorities.
What working with us looks like
Practical go-to-market work. We have taken products to market inside large vendors and early-stage companies. We bring that experience to complex commercial questions, helping your team focus on the decisions that move the work forward.
Relationships with purpose. Our work across healthcare technology and life sciences helps us connect people around relevant opportunities. We support those conversations with preparation, shared objectives and practical follow-through.
A direct view. We bring an independent perspective to complex decisions, using evidence to clarify options and help your team choose its next steps.
Progress you can build on. We aim to leave your team with working materials it can keep using: a clear view of the market, a prioritized list of opportunities and practical ways to learn from results and guide the next stage of growth.
Built around biotech and emerging healthtech
Our focus is on companies bringing new tools, technologies and ways of working into life sciences and healthcare.
We connect commercial strategy with practical adoption: helping you reach customers, equip your team to use AI and find the right partners for the next stage.
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Four backgrounds, one team
Matt Long
CEO, co-founderMatt's career has focused on bringing customer-focused solutions to market, for both small entrepreneurial companies and large multinationals. Most recently he was Vice President at Philips Healthcare, leading the Connected Solutions team across the continuum of care — Consumer Health, Acute Care and AI, and Post-Acute Care including Population Health and Home Care.
Before that, he led Philips' Healthcare Informatics business in North America. He has held leadership roles in several emerging healthcare companies: at Stentor, a UPMC spin-out acquired by Philips in 2005, he led Sales and Marketing; before Stentor he was European Business Leader and VP of Marketing for Imation/Cemax-Icon, later acquired by Kodak. He began his career designing graphics subsystems for flight simulators at a defense contractor.
BSEE, Santa Clara University.
Mike Springer
Co-founderMike was Chief of Executive Relations and CIO Liaison for Philips Healthcare, where he was part of the team that built the market for the Philips HealthSuite Digital Platform, working closely with emerging technology companies.
He has also held digital health roles with Salesforce, Cerner, Siemens and WebMD, and has been part of seven start-ups and early-stage healthcare technology companies. His work has centered on customer solutions across sales, business development, implementation and product management. He has also served as a judge for the UCSF Digital Health Awards.
B.S. Biochemical Engineering, University of Illinois.
Roger Schaller
PrincipalRoger brings executive leadership, business development and go-to-market experience in biotech. He has served as COO for Coyote's US business and VP of Business Development at seqWell, alongside executive advisory and board roles.
His work includes molecular diagnostics, genomics and life-science tools. He helps teams connect commercial strategy with execution: understanding the market, choosing a path forward and bringing products to the customers who can use them.
Jeff Schaller
PrincipalJeff works in commercial strategy and analytics. His background is in enterprise content and product systems, including work at Apple and with nutrād.
On YOUnified engagements he builds the working materials a plan runs on — market views, target lists and decision points — so that a go-to-market plan can be measured and adjusted rather than debated.
Advisors
Our advisory network
Our advisors have sat on the buying and deploying side of healthcare. They give us an outside view on whether an idea will work inside a health system. They advise YOUnified Health independently; they are not employees and do not speak for the firm.
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Want to know more?
Let’s talk about your priorities and how we can help with commercial strategy, practical AI education or enterprise implementation.
hello@younified.health